The Co-operative Food
The Co-operative Food saw the launch of the innovative @TweetForATable campaign. Using social media site, Twitter, The Co-operative offered the chance for colleagues, members and the public to win a table in an exclusive pop-up restaurant.
To win a table, participants had to message, or "tweet" our profile - @TweetForATable on why they thought they deserved a reservation.
The fine dining experience, which took place from June to October last year, was a chance to showcase the newly launched own-brand products through our "geek-chic" menu.
Our pop-up restaurant that sprung up over eight major cities in the UK also handed out 32,000 coupons and an impressive 94,238 free samples of our marvellous meals to the wider public!
The campaign was a social media success receiving 3,771 table reservations from a targeted 3,000.