Britannia scores with launch of football linked current accounts
The Co-operative Bank and Britannia this week launched a duo of exclusive current accounts in partnership with Premier League football clubs.
Supporters of Sunderland AFC and Everton FC and will be the first football-fans to benefit from current accounts provided by a major bank.
The current accounts are based on The Co-operative Bank’s Standard Current Account, with additional benefits including vouchers to spend in the club shops, or to redeem against tickets.
The clubs will also benefit from a bonus payment on each account opening.
Britannia, which merged with The Co-operative Bank in 2009, is a major provider of football-linked affinity products, currently offering mortgage and savings products to more than 90,000 customers.
Colin Welby, Head of Partnerships and Affinity Products at The Co-operative Financial Services, said: "These accounts provide an easy way for football fans to manage their finances while helping to support their club."
"Moving in to the arena of club-linked current accounts is an exciting step and we are keen to extend similar services to other affinity partners we work with."
Sunderland AFC's marketing and commercial director, Lesley Callaghan, said: “The club’s partnership with Britannia is a fine example of how an affinity programme can truly be mutually beneficial. The launch of the exclusive current accounts means we are opening the door to a wider service for supporters, and we look forward to on this in the year ahead.
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About The Co-operative Financial Services
The Co-operative Financial Services (CFS) is part of The Co-operative Group, which is the world's largest consumer co-operative with around five million members, over £14 billion turnover, and core business interests in financial services, food, travel, pharmacy and funeral care. The Co-operative Group has over 5,000 retail trading outlets.
Following the merger with Britannia Building Society on 1 August 2009 CFS is one of the largest and well diversified mutual businesses operating in both retail and corporate markets.
As part of The Co-operative Group, the new business is characterised by its unique ethical and member reward policies and very high levels of customer advocacy.
The combined business has £70 billion in assets, 12,000 staff and nine million customers. It has over 300 high street branches, 20 corporate banking centres and a major presence in Manchester, London, Leek, Bristol, Plymouth, Skelmersdale and Stockport.
It is the only mutual organisation that enables its members to earn financial rewards for the products they hold, as well as giving them the opportunity to have a say in how the business is run.