The Co-operative Bank has helped a charity customer to premiere a new appeals film that is being broadcast by the BBC.
Five Talents, a microfinance charity, is the focus of this month’s BBC television charity appeal programme, Lifeline. The appeal will see a nine minute video presented by comedienne Sandi Toksvig that will illustrate the benefits of Five Talents’ work through its project in Tanzania.
The film was unveiled recently to high profile figures from the charity, financial and political community at an event in the Bank’s London offices of its specialist charity team based in Prescot Street.
Five Talents offers small loans and business training to people in developing countries. This provides people with an opportunity to work their way out of poverty rather than simply being given aid.
The film has been broadcast on both BBC One and BBC Two and can currently be viewed online at http://www.bbc.co.uk/charityappeals/programmes/lifeline
Tom Sanderson, UK Director at Five Talents said: “This film provides a powerful insight into the lives of our clients and demonstrates the challenges they face on a daily basis.
“It is a striking endorsement of how a small loan can make a significant impact.”
Debbie Wheeler, Head of Charity Banking, at The Co-operative Bank said: “We were delighted to help Five Talents launch the film. It perfectly encapsulates the excellent work the charity does of helping people in developing countries move out of poverty. .
“This event also shows how the Bank takes its support for charity customers far beyond the normal boundaries of a banking relationship.”
The Co-operative Bank is banker to Five Talents and many other charities. It can offer the sector a range of banking services that can be tailored for organisations of all sizes. It was also recently voted ‘Best Charity Account Provider’ at the 2010 Business Moneyfacts Awards.
The Bank has a keen interest in microfinance and has spearheaded a number of international development funds.
The Co-operative was also recently awarded the prestigious Financial Times Sustainable Bank of the Year award, beating more than 100 financial institutions from 44 countries across the world.
For further information please contact
The Co-operative Financial Services Press Office
Tel: 0161 903 3825
Notes to Editors
About The Co-operative Financial Services
The Co-operative Financial Services (CFS) is part of The Co-operative Group, which is the world’s largest consumer co-operative with around five million members, over £14 billion turnover, and core business interests in financial services, food, travel, pharmacy and funeral care. The Co-operative Group has over 5,000 retail trading outlets.
Following the merger with Britannia Building Society on 1 August 2009, the new organisation is one of the largest and well diversified mutual businesses operating in both retail and corporate markets.
As part of The Co-operative Group, the new business is characterised by its unique ethical and member reward policies and very high levels of customer advocacy.
The combined business has £70 billion in assets, 12,000 staff and nine million customers. It has over 300 high street branches, 20 corporate banking centres and a major presence in Manchester, London, Leek, Plymouth, Skelmersdale and Stockport.
It is the only mutual organisation that enables its members to earn financial rewards for the products they hold, as well as giving them the opportunity to have a say in how the business is ran.
About Five Talents
Five Talents is a registered charity (No.1113969) supporting 12 microfinance programmes in 11 developing countries. The charity currently helps around 20,000 clients with business training, savings services and small loans – helping the active poor to start and expand their small businesses.
More information can be found at:
Tel. 0845 054 7525