The biggest switches of 2010 revealed

December 31, 2010

From the formation of the coalition government, to Tiger Woods turning from family man to serial adulterer, new research* conducted by The Co-operative Bank current accounts has revealed the biggest ‘switches’ over the course of 2010.

The survey of 3,000 Brits also highlighted other popular switches, including Robbie Williams’ emotional reunion with his Take That band mates, Adrian Chiles and Christine Bleakley switching channels to ITV and the Lib Dems’ widely reported u-turn on university fees.

Wayne Rooney features twice in the top ten after making the decision to remain at Manchester United, and being taken back by Colleen Rooney after playing away from home.


Top 10 Switches of 2010 %
1. The formation of the coalition government 46%
2. Robbie Williams reuniting with Take That 35%
3. The Lib Dems’ decision on university fees 31%
4. Tiger Woods turning from family man to serial adulterer 27%
5. Wayne Rooney making the decision to stay at Manchester United 15%
6. Colleen Rooney taking Wayne Rooney back after he played away from home 11%
7. Adrian Chiles and Christine Bleakley switching to ITV 11%
8. Toyota’s safety recall over brake and fuel pump defects 10%
9. The BBC confirming its move to Manchester 8%
10. 80s jumpsuits coming back into fashion 7%


The research was conducted by The Co-operative Bank after it doubled the number of current account customers switching to the bank following the launch of its current account incentive, which offers complimentary access to its Privilege and Privilege Premier Packaged Current Accounts for a 12-month period.

John Hughes, Business Leader, Retail Products at The Co-operative Bank, said: “2010 has been the year for switches and it’s interesting to see how the list ranges from serious political issues, to celebrity news and fashion trends.

“At The Co-operative Bank we’ve taken a real interest in our own current account switchers over the course of the year and recognise that switching current accounts can be a time consuming process.

“However, with a New Year looming, we’d encourage customers to think about their financial resolutions for 2011. There are significant savings to be made from taking advantage of our current account offer in the long term and we would encourage customers to get in touch with our dedicated switching team, who’ll make it simple and hassle-free for them to switch their current account to us.”

Up until Saturday 15th January 2011, The Co-operative Bank is offering customers complimentary access to its Privilege and Privilege Premier Packaged current accounts for a 12-month period.

Customers can take advantage of this offer by visiting their local Co-operative Bank or Britannia branch, by calling 08000 284 284 or online at

* A survey of 3,000 respondents, conducted by One Poll in December 2010


For further information please contact

Nadia Kassas
The Co-operative Financial Services Press Office
Tel: 0161 903 3822 / 07702 505 626
Email :
Twitter: @CFSpressteam

Notes to editors:

A full set of terms and conditions relating to the incentive are available upon request, please email for more information.

ISDN facilities are available for broadcast media interviews.

For more information on The Co-operative Bank current accounts please visit


About The Co-operative Financial Services

The Co-operative Financial Services (CFS) is part of The Co-operative Group, which is the world’s largest consumer co-operative with around five million members, over £14 billion turnover, and core business interests in financial services, food, travel, pharmacy and funeral care. The Co-operative Group has over 5,000 retail trading outlets.

Following the merger with Britannia Building Society on 1 August 2009 CFS is one of the largest and well diversified mutual businesses operating in both retail and corporate markets.

As part of The Co-operative Group, the new business is characterised by its unique ethical and member reward policies and very high levels of customer advocacy.

The combined business has £70 billion in assets, 12,000 staff and nine million customers. It has over 300 high street branches, 20 corporate banking centres and a major presence in Manchester, London, Leek, Plymouth, Skelmersdale and Stockport.

It is the only mutual organisation that enables its members to earn financial rewards for the products they hold, as well as giving them the opportunity to have a say in how the business is run