Boost for British flower growers
The Co-operative Food is giving British flower growers a multi-million pound boost, as the popularity of home-grown varieties soars.
The community-based retailer is substantially increasing the number of British blooms it stocks, and is predicting sales of more than £3.5million this summer. This represents a significant investment in the British flower industry, which has been decimated in recent years*.
The vast majority of cut flowers sold in the UK are imported, but The Co-operative “scents” an opportunity to help sales of home-grown cut flowers to flourish.
The current craze for all things vintage has seen a revival in the popularity of traditional British flowers, with shoppers looking to fill their homes with nostalgic scents, harking back to happy childhood memories.
One of The Co-operative Food’s flower suppliers, JZ Flowers, based in East Yorkshire, uses 11 growers from across the UK to provide British-grown flowers.
The majority of the seasonal flowers, including national favourites such as Sweet Williams, Sunflowers and Gladioli, are grown in Spalding, Lincolnshire.
The Co-operative and its suppliers are also working with specialist plant technologists to extend the growing season of British varieties to increase availability and help sales bloom.
Nicky Baynton, The Co-operative’s Flower Buyer, said: “We are always looking for ways to support British farmers and growers, and what better way than to help our customers create the glory and tranquillity of a traditional British country garden in their own homes, and at prices not to be sniffed at.”
With prices starting from just £2.00, the retailer’s British flower range includes dainty Sweet Williams, magnificent Sunflowers, delicate Summer Asters, pretty Peonies, blue Delphiniums and gorgeous Gladioli, and will be available in stores nationwide from 12 June 2013
For further information about The Co-operative’s food, drink and non-food ranges, and details of local stores, shoppers can check out www.co-operativefood.co.uk or contact The Co-operative Customer Careline on (freephone) 0800 0686 727.
|The Co-operative British Sweet Williams 300g
|The Co-operative British Scented Stocks
|The Co-operative British Asiatic Lilies
|The Co-operative British Gladioli
||£3.00 (launch 3 July)|
|The Co-operative British Sunflowers
||£3.00 (launch 3 July)|
|The Co-operative British Summer Asters 300g
|The Co-operative British Peonies
|The Co-operative British Alliums
|The Co-operative British Delphiniums
*Defra: Trade value of imported cut flowers into the UK rose by 258% between 1992 - 2010 from £173m to £620m.
Senior Public Relations Officer
The Co-operative Group
Tel: 07894 788 053