It's a cracker! Pull Gary Barlow with The Co-operative

December 22, 2010

The Co-operative is offering smartphone users the chance to win money-can’t-buy Take That tickets with its new virtual Christmas cracker mobile phone app.

Downloadable for free for Android and iPhone devices, the app can be used like a traditional Christmas cracker, presenting users with an on-screen cracker that can be “pulled” to reveal delectable recipes, traditional Christmas games, and, of course, that must-have Christmas cracker joke.

Some of the 24 “crackers” will even contain a link to a selection of money-off vouchers (redeemable in Co-operative Food stores) or a free entry into a prize draw to win one of a selection of star-studded prizes, including the much-sought-after tickets for Take That’s 2011 tour, which have already sold out. 

Other prizes include tickets to X Factor and Strictly Come Dancing Live Shows, Mamma Mia! and the world premier of Ghost the musical. £500 worth of National Theatre Tokens and iTunes gift cards are also up for grabs.

The app also features games which are inspired by family classics such as Charades, Pictionary and Taboo, and is perfect for Christmas parties, family events or simply a night in with friends. For the more competitive user, scores and comments can be shared using the app’s email, Facebook and Twitter facility.

Oliver Kumawu, Development Manager at The Co-operative, commented:
“The Co-operative Christmas Cracker app is not only useful, but also really fun. With games for the whole family to enjoy, and tasty Christmas recipes to inspire shoppers over the festive period, it really is a great twist on traditional Christmas crackers. With Christmas fast approaching, here is an app to keep everyone entertained throughout the festive period”.