The Co-operative uses its loaf with new value-for-money bread range

April 24, 2014

The Co-operative Food has introduced four large family-sized loaves (800g) at just 75p each, as part of a new initiative to offer even better value for money, without compromising on taste and quality.

The Co-operative's Value For Money campaign, announced today (24 April), will see price reductions on hundreds of everyday essentials and underlines the retailer's ambition to be the best local food retailer in the UK.

The new Co-operative Loved by us bread range, which is now available in stores nationwide, includes five fresh own-brand bread lines at their lowest ever price, as part of The Co-operative’s mission to offer value for money locally on everyday items such as bread, milk, egg, bananas, bacon and chicken.

The new range includes two rustic farmhouse sliced loaves – white and wholemeal - baked in a high tin to produce a delicious crust. The family-sized loaves are priced at just 75p each and are perfect for a chicken sandwich during the week, or a bacon butty at the weekend.

The Co-operative is also introducing the Loved by us White Toastie (800g, 75p), its first own-brand loaf specially designed to make the ultimate toast with thick bread slices. And, the new own-brand Loved by us wholemeal farmhouse Seeded Loaf (470g) has full-sized slices in a smaller-sized pack, for just 65p, making it perfect for those with less mouths to feed.

The new bread range in Loved by us packaging will also feature a guide on how to make loaves last even longer with easy-to-follow home-freezing instructions to help consumers cut food waste.

A “taste guarantee” will also be found on pack, in which shoppers can get their money back in they are not 100% satisfied with the taste and quality.

With a store in every UK postal area, The Co-operative Food is perfectly placed for those everyday staples. For further information on the retailer’s food and drink ranges, deals and local stores, shoppers can visit 

The Co-operative’s new fresh bread range:

The Co-operative Loved by us White Farmhouse 800g  £0.75
The Co-operative Loved by us Wholemeal Farmhouse 800g  £0.75
The Co-operative Loved by us White Toastie 800g  £0.75
The Co-operative Loved by us Wholemeal Loaf 800g   £0.75
The Co-operative Loved by us Seeded Loaf 470g (In stores nationwide)  £0.65

Contact Information:

Lauren Chambers
Public Relations Officer - Food
The Co-operative Group
Tel: 0161 767 4290
Mob: 07714061961