The Co-op's cut in bacon butty prices is topped with drop in ketchup

September 03, 2014

Bacon sandwich sales sizzle as consumers stock up on lower priced everyday essentials.

Andrew MannThe Co-operative Food today (Tuesday 2 September) topped its £100m of price cuts, which have already seen sales of bacon butty ingredients sizzle, with another round of reductions including a drop in the cost of its own-brand tomato ketchup.

The move is part of its price investment commitment to lower prices on hundreds of everyday essential items, over a third of total lines sold by The Co-operative Food.

The business has seen a six percent rise in sales across categories featuring price cuts with Britain’s love of the bacon sandwich seeing rasher sales rise nine percent and The Co-operative Food’s own brand 75p farmhouse bread has almost trebled purchases.

Dubbed, “Fair & Square prices,” the campaign aims to provide quality food at lower prices in order to transform the community shopping experience for millions of Co-operative customers who have reacted positively to the price changes.

The permanent price reductions, which average five percent, are across a wide range of essential staple products typically seen in a Co-operative customer’s everyday basket. As well as ketchup, baked beans, tinned tomatoes, tea bags and coffee, including Fairtrade varieties and pasta sauces are among the products included*.

Andrew Mann, Customer Director said:

“The reduction in the price of bacon coupled with our own brand 75p farmhouse bread has proved a winner and now the cut in the cost of tomato ketchup  completes the picture for lovers of the bacon butty.

“We are introducing permanent price reductions on hundreds of key product lines as we respond to the needs of local people. Providing them with high quality food, whether that’s pre-packed or fresh food, if it’s for a snack or the family evening meal, we can meet the requirements of their busy lives through a truly convenient shopping experience. This next step in our ‘Fair and Square prices’ campaign re-enforces this commitment.”

TV advertising campaign together with other promotional activity will be implemented to support The Co-operative Food’s 2,800 stores nationwide.
 

Price reduction examples:

PRODUCT WAS NOW
The Co-operative Tomato Ketchup 715g £1.79 £1.39
The Co-operative Good Life Golden Vegetable Cup-a-soup 58g 85p 59p
The Co-operative Simply Value Spaghetti 395g 30p 22p
The Co-operative Peeled Plum Tomatoes 400g 59p 45p
The Co-operative Chopped Tomatoes 230g 45p 39p
The Co-operative Real Mayonnaise Squeezy 500ml £2.40 £1.29
The Co-operative Antibacterial Washing Up Liquid Lime 450ml £1.00 89p
PG Tips 80 bags £3.09 £2.89
The Co-operative Fairtrade 99 Teabags 160 pack £2.75 £2.39
Dolmio Extra Basil Bolognese Sauce 500g £2.39 £1.99
The Co-operative Truly Irresistable Fairtrade Italian Blend Coffee Beans 227g £2.99 £2.69
The Co-operative Fairtrade Roast and Ground Coffee Decaffeinated 227g £2.99 £2.79