Which? ‘best buy’ awarded to Co-operative’s washing up liquid

August 29, 2012

The Co-operative Food’s Ecological Concentrated Washing-up Liquid has been awarded a coveted Which? “Best Buy” for its great quality and value.

The own-brand eco-friendly detergent was awarded 90% by Which? after receiving five stars in the category of “fat removal”, and four stars for its “value for money” and “foam duration” in laboratory tests of leading branded and own-brand washing up liquids.

The Co-operative Ecological Concentrated Washing up Liquid which is approved by the EU Ecolabel scheme and BUAV (the British Union for the Abolition of Vivisection), beat leading brands such as Fairy Original, to come in second place.

The Co-operative was the first supermarket to introduce BUAV-accredited own-brand ranges approved by the Humane Cosmetics Standard and the Humane Household Standard - the world’s only internationally recognised approval schemes for beauty and household products that are genuinely not tested on animals.

The Co-operative’s Ecological Concentrated Washing-up Liquid 500ml, £1.09, is available in selected Co-operative stores nationwide. For further details of the product and local stores, customers can visit www.goodwithfood.co.uk or contact The Co-operative Customer Careline on (freephone) 0800 0686 272.

Contact Information:

Eve Deasy
Senior Public Relations Officer
The Co-operative Group - Food
Tel: 07894 788 053
Email: eve.deasy@co-operative.coop   

Lauren Wood
Assistant Public Relations Officer
The Co-operative Group - Food
Tel: 07714061961
Email: Lauren.wood@co-operative.coop