Contract win is icing on the cake for Gwent-based baker

July 14, 2016

A contract win with the Co-op is the icing on the cake for a Gwent-based cake maker supplying nut free celebration cakes.

Located in Blackwood, near Newport, The Just Love Food Company, is to supply over 80 Co-op food stores with tray bakes and celebration cakes after taking a “slice” of the Co-op contracts being offered as the community retailer works continues to introduce increasing ranges of locally sourced Welsh products in its food stores.

The Just Love Food Company first started selling cakes in 2010 after its founders, Mike and Karen Woods, discovered that two of their three children had nut allergies.

The contract win with the Co-op has contributed to the cake maker’s continued growth which has seen it increase its workforce by more than 10 percent in recent months to 55 employees.

Mike Woods, said: “When it came to birthdays and celebrations we always struggled as a family to find cakes on the market for children with nut allergies, and so we set up The Just Love Food Company to overcome this.

“Our work with the Co-op has opened up new and important markets, and initial sales have been far higher than forecast. We are working closely with the Co-op to satisfy the increasing demand that is being seen for locally produced, high quality produce. It’s a collaborative approach and we are pleased to see that our success together will deliver thousands of portions of our cakes into Welsh communities”

Danika Woods, 19, whose nut allergy – along with Rourke, now 16 – provided the inspiration behind the brand, now works for The Just Love Food Company, and said: “Having a nut allergy provides a very personal perspective which is baked into the cakes we design and make. It is easy for me to put myself into the shoes of consumers and it is why The Just Love Food Company goes to the lengths that it does to offer our nut free promise and reassurances for families.”

Matthew Speight, Managing Director for The Co-op in WalesMatthew Speight, Managing Director for The Co-op in Wales, said: “The Co-op is committed to offering more locally sourced Welsh produce. The Just Love Food Company is a great example of endeavor and inspiration overcoming a challenging situation - we are delighted that by working closely together we can respond to changing consumer tastes and demand by offering these great locally produced Welsh products conveniently.”

Welsh businesses to win recent contracts with the Co-op include Franks Ice Cream, Penderyn Whiskey, condiment maker Krunchie Foods, Village Dairy and Edwards of Conwy.

Karen Woods of the Just Love Food Company will answer questions about their products or share her experiences of dealing with children with nut allergies with members of the community, people who would like to get in touch can do so by visiting

Further Information:

Andrew Torr

The Co-op Press Office

Tel: 07702 505 551