Port Talbot firm has all the right ingredients for Co-op contract coup

December 30, 2015

Port Talbot-based Krunchie Foods has shown it has all the right ingredients after winning a contract with The Co-op for its Welsh branded family favourites to be stocked in over 160 Co-op food stores across Wales.

Krunchie Foods, established over 80 years-ago in Llanelli, provides gravy browning, malt vinegar and other condiments and ingredients and forecasts a 33 per cent uplift in sales following the new distribution deal with the community retailer.

Cheryl John, Sales Manager at Krunchie Food Ltd, said:

“We are thrilled to win this contract with The Co-op which has resulted in a near three-fold increase in the number of its food stores that we supply, it opens up many new and important markets for us.

“Krunchie was founded on the principles of supplying high quality products at an affordable price - values which still ring true today and, we know this is an approach and passion for food that is shared by The Co-op.”

Simon Dryell, Ranging Manager for the Co-op’s food stores in Wales, Said:

“We are thrilled to collaborate with suppliers such as Krunchie which, since 1934, has prided itself on quality, value and service. As a convenience retailer at the heart of communities in Wales this is a further step in the Co-op’s commitment to offering more locally sourced, Welsh-branded produce, in our food stores.”

 

Further information:

Andrew Torr
The Co-op Press Office
Tel: 07702 505 551
Email: andrew.torr@co-operative.coop