New Co-operative Funeralcare TV ad launches
The Co-operative Funeralcare, part of The Co-operative Group*, will unveil a new £1M TV advertising campaign today (Monday 7 January 2013).
The Co-operative Funeralcare pioneered national TV advertising for the funeral industry back in 2009 and the new advert focuses on Funeralcare’s ability to personalise a funeral and offer an individual service for the bereaved at their time of need. The ads also feature staff from The Co-operative Funeralcare, including Lynsey Ward, a Funeral Director from Bolton.
The campaign has been devised by agency Leo Burnett which is the lead advertising agency for The Co-operative. The commercial, the first produced by Leo Burnett for The Co-operative Funeralcare, follows on from its recently produced ad for The Co-operative Food. Katherine Kelly, who played Becky McDonald in Coronation Street will provide the voiceover. Two versions will be produced – a 40-second commercial and a shorter 30-second film.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare, said: “The advert focuses on personalisation and The Co-operative Funeralcare’s ability to deliver personal touches to make a funeral memorable and fitting. As the UK’s leading funeral director we have an unrivalled ability to deliver a funeral service completely tailored to the needs of every individual client we serve.
“There are many ways that people can personalise their funeral from music to transport and flowers and it is becoming more common for people to find a way to celebrate their loved ones life in a fitting way.”
She added: “The new advert highlights how Funeralcare is there for people when they need us most and that we can take care of everything.”
The new advertising campaign will include TV (including TV on demand), as well as national radio, national press, regional press, regional outdoor advertising and digital activity.
You can view the video below.
* The Co-operative Group is the UK’s largest mutual business, owned not by private shareholders but by over seven million consumers. It is the UK’s fifth biggest food retailer and a major financial services provider, operating The Co-operative Bank and The Co-operative Insurance. Among its other businesses are the number one funeral services provider, the third largest pharmacy chain and one of Britain’s largest farming operations. As well as having clear financial and operational objectives, the Group has also set out its social and sustainability goals in its groundbreaking Ethical Plan, which specifies over 50 commitments in these areas.
The Group operates 4,800 retail trading outlets, employs more than 100,000 people and has an annual turnover of more than £13bn.
Further information about The Co-operative Funeralcare is available at www.co-operativefuneralcare.coop
PR Business Lead – Specialist Businesses
The Co-operative Group
Tel: 07702 505439