The Co-operative Food enlisted to supply British troops overseas
The Co-operative Food has begun supplying the Navy, Army and Air Force Institutes (NAAFI), enabling British servicemen and women to buy the retailer’s own-brand frozen food products at military bases around the world.
The new contract with NAAFI - a first for The Co-operative Food - will ensure that British soldiers, and their families, will now be able to enjoy their favourite dishes when serving overseas.
As well as military bases in Germany, Co-operative frozen food products will be on sale in NAAFI stores in Gibraltar and in far-flung outposts, such as Brunei and the Falkland Islands.
The frozen foods deal will include top sellers, such as breaded cod fillets, southern fried chicken portions, chicken and mushroom pies, lamb shanks in mint gravy, ice cream – and a 12-strong selection pack of Indian foods.
Steve Murrells, Chief Executive, Retail, at The Co-operative Group, said: “This is the first time The Co-operative Food has worked with NAAFI, but we are delighted to be working with them so British troops, and their families, can continue to enjoy our much-loved products – no matter where they are in the world.
“Many of them come from areas of the UK, which already have a local Co-operative food store, so seeing our products in the NAAFI store will bring a little bit of Britain to wherever they are stationed – even in the middle of the Atlantic.
“The NAAFI does a terrific job in providing British servicemen and women and their families with a ‘taste of home’, so The Co-operative is pleased to have become part of that team.”
PR Business Lead - Food
The Co-operative Group
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The Co-operative Group is the UK’s largest mutual business, owned by nearly eight million members. It is the UK’s fifth biggest food retailer operating across the country with almost 2, 800 local, convenience and medium-sized stores, as well as being one of Britain’s leading farming operations. The Group’s banking business operates through 325 high street branches and 22 corporate centres with telephony and online channels. Among its other businesses are the number one funeral services provider, the third largest pharmacy chain and a growing legal services provider. As well as having clear financial and operational objectives, the Group is a recognised leader and pioneer in its social goals and community-led programmes.
The Group operates 4,800 retail trading outlets, employs more than 95,000 people and has an annual turnover of more than £13bn. Further information is available at www.co-operative.coop