The Co-operative accelerates brand to cover motor business
The Co-operative Group today (October 21, 2009) unveiled the latest phase in the rebranding of its family of businesses – a positive change for almost 20 sites in its £250 million motor retailing operation.
The rebrand of nineteen showrooms as The Co-operative Motor Group is part of The Co-operative’s £1.5 billion re-branding exercise – the largest in UK corporate history.
The dealerships, which until now have traded under the Sunwin Motors brand, will be renamed in a move that marks their formal induction to the family of businesses, which includes food, funerals, travel, pharmacy, financial services and legal services. More than two thirds of the Group’s 5,000 outlets have been rebranded over the last two years.
Mike Austin, Managing Director of The Co-operative Motor Group said, “Sunwin has worked hard to establish a trusted reputation in the Midlands and the North and we intend to build on that by adopting The Co-operative’s strong brand.”
The relaunch of The Co-operative Brand has been a major success and the financial performance of The Co-operative Group is stronger than ever as is trust in our brand.
The first of the Group’s dealerships to be rebranded will be the Renault dealership in Preston on 27 October. The rebrand programme will be rolled out to the rest of the dealerships.
The Co-operative Motor Group (formally Sunwin) which represents ten major motor manufactures (Renault, Nissan, Mazda, Peugeot, Fiat, Landrover, Suzuki, Chrysler, Dodge and Jeep) has reported sales of over £250 million for the last financial year.