The Co-operative to review its media account

March 09, 2010

The Co-operative Group today (March 9) announced plans to review its media account to ensure that the benefits and momentum created by its acquisition of Somerfield, the Britannia Building Society merger and The Co-operative brand launch are sustained for the benefit of its customers and members.

Over the past four years, the Co-operative’s annual media expenditure has tripled to £60m and this trend is set to continue into 2010.

Patrick Allen, Director of Marketing, said: “The review is driven by the significant level of change and growth within our business and is no reflection upon the service currently received by the incumbent provider, Rocket.”

The review is being led by The Co-operative Group's Procurement department, with the support of senior marketing stakeholders across the Group.

Last month, The Co-operative announced the results of an extensive creative roster review that saw 14 creative agencies appointed.