The Co-operative wins prestigious Green Award
The Co-operative’s iconic brand campaign featuring Bob Dylan’s Blowin’ in the Wind has won a prestigious green award.
The Co-operative, which has interests in food, funerals, travel, pharmacy, motors, financial services and legal services, walked away with the Best Green Integrated Campaign at the Green awards held in London on 18 November.
The commercial, which includes one of The Co-operative’s walking bus schemes, its own windfarm and Fairtrade farmers in South Africa, spells out how, when the benefits are passed around, The Co-operative is good for everyone.
The Awards recognise excellence in 16 categories from Best Green International Campaign open to global entrants to Best Green Campaigner for individuals and small groups championing sustainability.
Pictured above: Patrick Allen holding a Green Award
Patrick Allen, Director of Marketing at The Co-operative said: ”We have won many plaudits for our campaign but for an organisation with our brand values it is extremely satisfying to have been chosen for this award by a panel of such distinguished judges.
”We are currently witnessing a renaissance of The Co-operative. Our food business has enjoyed fourteen successive quarters of like-for-like sales growth; we successfully acquired the Somerfield supermarket chain in April and in August Co-operative Financial Services merged with Britannia.”
Iain Patton, Green Awards Founder said, “With less than a month to go before the crucial climate change talks in Copenhagen we’re pleased to have hosted one of the largest gatherings of influential environmental experts and green celebrities to reward best practice and to make a commitment to a more sustainable future by engaging businesses, individuals and the media further around green issues”.
“As an innovative and progressive practice, marketing has the potential to inspire hope. In fact, we believe it has the power to change the face of business for good. That’s why marketing must become sustainable: both in spirit and practice.”
The Co-operative is currently in the midst of a £1.5 billion re-branding exercise – the largest in UK corporate history and in the space of just over two years it has refitted approaching 4,000 outlets across the Group’s family of businesses.
For a full list of winners visit: http://www.greenawards.co.uk/2009_shortlist/2009_winners