York tops list of local pride amongst residents

October 05, 2009

York has topped a list of cities that residents are most proud to live in, according to a new survey by The Co-operative.

The walled city of York, which is steeped in history and a wealth of impressive buildings, including the iconic York Minster, can now lay claim to being the ‘Pride of Britain’ - with almost 9 out of 10 (86%) of the city’s dwellers saying they are proud of where they live.

At The Co-operative, we want to encourage people to take pride in where they live, and we’re committed to supporting local communities across the UK

York beat off strong competition from other northern cities, including Newcastle and Edinburgh, with 78% and 74% of citizens respectively reporting that they are proud to live there.

In contrast, Leicester came bottom of the ‘pride’ list with just 3 out of 10 (31%) of residents saying they had pride in the area.  The city, where Gary Lineker, Jenny Pitman, Sue Townsend and Gok Wan all hail from, inspired the least amount of pride out of any major city in the UK.

The City of York’s Council Leader, Andrew Waller, commented on the results, saying: “This is really great news! We put a lot of effort into making the city welcoming, and there is always a great deal going on here which makes us stand out from the rest of the UK.”

Peter Marks, Group Chief Executive of The Co-operative Group, commented: “The survey has thrown up some interesting results, but, as a Yorkshire man, I’m delighted that York has done so well and has so many residents who are proud of the city where they live.

“At The Co-operative, we want to encourage people to take pride in where they live, and we’re committed to supporting local communities across the UK.”

The survey also looked at the most highly-regarded professions.  According to the results, 4 out of 10 (41%) of the population respect medical staff the most, making doctors, nurses, midwives and other hospital staff the pride of the British workforce.

Perhaps unsurprisingly, given the nature of their job, the workers who are least respected in Britain are traffic wardens, who took a quarter (25%) of the votes. However, the much-maligned traffic wardens were followed closely by politicians - still tarred by the expenses scandal – who where chosen by 21% of respondents.

The survey, which focussed on the theme of British pride, also looked at the television shows that encapsulate great British entertainment. Topping the list of TV shows was cult classic Only Fools and Horses (18%), followed by Fawlty Towers (9%) in the number two slot. Blackadder, The Morecambe and Wise Show and Doctor Who were tied for third place (8%).


Notes to Editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,027 adults. Fieldwork was undertaken between 29 September  - 1 October 2009.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

For further information please contact:
Jasmine Sall, Generate Sponsorship
0845 241 8111
jsall@generatesponsorship.com