Co-operative Insurance launches new initiative to help flood victims

March 08, 2014

The Co-operative Insurance has today launched a package of measures to help customers who have been badly affected by the recent floods. The new initiative follows the Government’s announcement that households could be entitled to up to £5,000 if weather related repairs are more flood-resistant*.

This initiative, an industry first, includes the following;

  • Free advice to customers badly affected by the floods with experts** visiting their home to provide resistant/ resilient repair recommendations to help protect their homes in future
  • Customer support teams on hand to help customers who would like help when applying for the Government grant

Research carried out by the insurer, which comes after weeks of flooding and storm damage around the UK, shows that 54% of the country believe the extreme weather seen recently is the ‘new normal’ with over 40% of consumers considering making their home more weather-proof.

Jonathan Guy, Head of Claims at The Co-operative Insurance says; “The floods and extreme weather that has hit many areas of the country are devastating to see and we have been doing all we can to help those affected by the storms and floods to recover.

“It’s important to us that we are there for our customers at their time of need and this new initiative will help us to help them. Resilient repair work can not only offer peace of mind, but it’s crucial for homeowners looking to protect their homes as best they can. In severe flood cases, we think it’s crucial that people have access to experts who can advise them on resilient repair work.”

Top 5 Resilient Repairs***

  1. Waterproof wall coating (28%)
  2. Tiled flooring (28%)
  3. Air brick cover (21%)
  4. Wall mounted TV (19%)
  5. Move all downstairs plug sockets higher (16%)

Although many have growing concerns regarding the weather, astonishingly, 68% of homeowners in Britain are not sure whether their home insurance policy covers them for weather related damage, 22% of those are knowingly uninsured.


Notes to Editors

The research was carried out by One Poll who surveyed 2,000 UK adults across the country.
*Only 6% of those surveyed had heard about the new Government initiative
**In partnership with our loss adjusters, Cunningham and Lindsey
***Stats show the top 5 resilient repairs that customers would want on their home

For further information please contact
Jenny Long
The Co-operative Group Press Office
Tel: 0161 767 4254
Email :

Notes to Editors:

The Co-operative Group is the UK’s largest mutual business, owned by nearly eight million members.  It is the UK’s fifth biggest food retailer operating across the country with almost 2,800 local, convenience and medium-sized stores. 

Amongst its other wholly-owned businesses are the UK’s number one funeral services provider, the third largest pharmacy chain, a growing legal services operation and a major general insurer.

As well as having clear financial and operational objectives, the Group, which operates 4,500 outlets and employs approaching  90,000 people, is a recognised leader for its social goals and community-led programmes.