Celebrity icons are failing to inspire the next generation of business leaders who are far more likely to launch an enterprise with a group of friends than to adopt the speed-greed approach portrayed by reality TV entrepreneurs.
At the same time as launching a new set of resources around the benefits of a co-operative business model, we've issued a report which shows more than 6 out of 10 young people have never been inspired by a business leader or celebrity chief executive.
The survey also shows that 63% of the 18-24 year-olds asked are more likely to launch a venture with others although, more than one in three (37%) admitted to not understanding about business or, how to go about it.
During an era when community-led regeneration is reaching record levels more three quarters (76%) said they had never been taught about co-operatives as a business model.
Sarah Klueter, Community Investment Manager at The Co-operative: “It is vital that more is done to ensure the next generation is better equipped for the challenges that lie ahead including the development of enterprises that will support a more sustainable world."
There has been a near ten per cent increase in the number of co-operatives over the last two years and, The Co-operative Enterprise Hub has helped over 1,000 community-owned enterprises to get off the ground or grow.
We have also supported the creation of a new set of Green Schools Revolution lesson plans to challenge students to think differently about business - you can see a sample resource, or login/register to access our full range of resources.
The teaching resources - which also include activity plans and, supported visits to co-operative enterprises - will be rolled out to more than 5,000 primary and secondary schools across the UK that have already joined our Green Schools Revolution.
The resources were launched at an event in the House of Commons this week to an audience of ministers, MPs, youth workers, youth umbrella bodies and young people who are in the process of setting up their own youth mutuals in Durham and Torbay.
For more information about the comprehensive new teaching resource visit the Green Schools Revolution website.
Find out more about Green Schools Revolution.Green Schools Revolution