Marketing – From word of mouth to social media, there are many ways of generating interest in your event

Where do I start?

With any event or community project, communication is essential, whether it’s to get people involved or to come along and support the event, or to share your success afterwards. 

You can do this through:

  • Word of mouth – often overlooked but this is a great way to share news of activities and events. Encourage anyone involved with your activity to tell all their family and friends.
  • Social media – Twitter and Facebook in particular are great ways to share information about community activities and events.
  • PR – if your activity is newsworthy and interesting, try local newspaper, radio and even TV.
  • Posters and flyers – can cost money to produce but why not encourage someone who has an eye for design to get involved or ask a local design agency if they would be willing to help the community by designing and printing some flyers or posters, or sponsor the event. Ask for permission to display your posters all over the community eg schools, surgeries, libraries etc. 
  • Advertise on local websites including the council’s and what’s on.
  • If you’re working with a charity, they’re likely to have their own communication channels to reach their supporters and volunteers and they may be happy to promote your activity or event too.
  • Speak to local schools if your event is focused on children or young families. They may even be interested in getting involved. Some schools will use email to communicate regularly with parents and other will have newsletters.
  • Local employers – as with schools, they can be a great way to share information with large numbers of people who may have time during lunch, after work or even at the weekend to come along to events. Some may even have a staff intranet or be willing to send emails.
  • Get involved with your local town or community network or forum as they may have a newsletter or other ways of communicating activities with members.
  • Let hotels and tourist destinations know about any events you organise that might be of interest to tourists. It’s worth remembering that people from outside your own community might be interested too!

Don’t forget to take photographs too, which are a great way to interest people in your event or activity, but make sure you have permission to take and use them afterwards. For children, you will need permission from their parents.

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