In summer 2014 we set out to identify one or more national issues that are right for The Co-op to champion, that are relevant across our communities, and that give colleagues, members and customers the opportunity to be part of the solution where they live.
Thousands of members and colleagues took part in discussions to share their ideas on the future of The Co-op’s community and campaigns activity. These conversations took place on Let’s Talk an online discussion platform for members, and in store.
We worked with colleagues, members, the Members’ Council and Executive to develop our ideas and in July 2015 colleagues and members voted on which issue they wanted us to champion. They chose loneliness.