Our Fairtrade products & stories

Building on our leading approach to Fairtrade, we are also supporting our producers with benefits above and beyond the standard Fairtrade premium.

This includes helping them to strengthen democracy, boost productivity, diversify into other products, improve environmental practices, have a stronger voice in trading negotiations or improve community-wide access to basic necessities like clean water, sanitation and green energy.

Click on the individual products to find out more about our Fairtrade products and how we've gone beyond Fairtrade with our Fairtrade producers.

Fairtrade wine

We were the first supermarket to launch an own-brand fairly traded wine in 2001 and we've gone beyond Fairtrade in Argentina and South Africa.

Fairtrade wine 

Fairtrade Bananas

We were the first supermarket to sell Fairtrade bananas in 2000, converted all bananas to Fairtrade in 2012 and have gone beyond Fairtrade.

Fairtrade Bananas 

Fairtrade coffee

We were the first supermarket to sell fairly-traded coffee in 1992, converted all own-brand coffee to Fairtrade in 2003 and we've gone beyond Fairtrade.

Fairtrade coffee 

Fairtrade tea

We were the first retailer to sell Malawi’s Fairtrade tea, converted all our own-brand tea to Fairtrade in 2008 and we've gone beyond Fairtrade in Kenya and Malawi.

Fairtrade tea 

Fairtrade chocolate

We were the first to sell our own-brand Fairtrade chocolate in the UK in 2000, converted all own-brand block chocolate to Fairtrade in 2002.

Fairtrade chocolate 

Fairtrade blueberries

We were the first supermarket to sell Fairtrade fresh blueberries in 2010, converted all winter blueberries to Fairtrade in 2002 and we've gone beyond Fairtrade.

Fairtrade blueberries 

Fairtrade sugar

We were the first supermarket to sell Fairtrade sugar in 2005, converting all our own-brand sugar in 2008 and we've gone beyond Fairtrade in Malawi.

Fairtrade sugar 

Other Fairtrade products

With over 250 products to choose from, who says Fairtrade is just about coffee and bananas? Find out more about some of our other Fairtrade products such as roses.

Other Fairtrade products 

Fairly traded products

We’re supporting thousands of producers whose products do not yet have international Fairtrade standards, including fairly-traded coffins and rubber gloves.

Fairly traded products 
Find out how we've gone beyond Fairtrade
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