We were the first major retailer to champion Fairtrade, pioneering the sale of fairly traded goods before the FAIRTRADE Mark was even introduced, and we continue to lead the way.

But what is Fairtrade?


Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in developing countries.

Producers also receive a Fairtrade premium – a sum of money paid on top of the Fairtrade price which is invested in projects in their communities.

Projects funded typically support education and healthcare, farm improvements to increase yield and quality, or processing facilities to increase income.

Who benefits from Fairtrade?

Producers. Fairtrade means prices will always cover the cost of production and allow for sustainable livelihoods, no matter how low the world price gets for their crops.

international and local labour standards.

Workers. Fairtrade means decent working conditions and wages that meet.

Communities. Fairtrade means producers can decide democratically how to invest the Fairtrade premium back into their communities and businesses.

Customers. Fairtrade means great quality products at fair prices, which can be enjoyed with the peace of mind that producers have been paid fairly.

Leading the way

Watch our short film below, then read about some of our Fairtrade products, the people and stories behind them - how we're gone beyond Fairtrade with benefits above and beyond the standard Fairtrade premium.

We sell Fairtrade products in every one of our Co-operative Food stores across the British Isles.

We’ve also led the way on bringing Fairtrade products to market, like bananas, and converting whole own-brand categories to Fairtrade, like all block chocolate in 2002 and all hot drinks in 2008.


Fairly traded products

We’ve also identified several opportunities to support producers in product areas where the international FAIRTRADE Mark does not operate.

Working with Traidcraft – the UK’s leading independent fair trade organisation – we helped to develop standards that reflect the recognised Fairtrade model, including a fair price and social premium.

Find out about our fairly traded products.

Find out how we've gone beyond Fairtrade