We need to write clear, inclusive and relevant content. If our content does not quickly meet people's needs they will go elsewhere.
Content is the main thing customers interact with, whether that’s selecting member offers on the app or checking food packaging for allergens.
All those interactions affect how our customers think and feel about Co-op. It’s vital that we have evidence-based shared standards and guidelines when designing content for our customers.Gemma Hinett, Head of Content and Customer Experience (CX)