Be Safe, Be Seen

Working with primary schools across the country, we've been donating high visibility reflective pin-badges to young children designed to keep them safe when the clocks change and the dark nights arrive.


Over the past 7 years we've given out over 200,000 reflective badges to schools and youth groups. We also deliver school assemblies or lessons about road safety prepared by road safety charity Brake for children between the ages of 3 and 7 years.

Experience has shown that these activities with schools are successful and prove to be an excellent opportunity to raise awareness about road safety.

Safety for children on our roads is a prime concern for everyone, so here are some simple steps to ensure your children remain safe when taking the journey to and from school and home:

  • Looking out for and encouraging your children to be aware of hidden entrances or driveways when crossing pavements.
  • Making sure your children walk on the side of pavements away from the traffic.
  • When crossing the road your child should always choose a safe place and time to cross. It’s always safer to cross at a pedestrian or patrolled crossing.
  • Avoid crossing between parked cars as drivers won’t be able to see children who do this very well.
  • It’s important to stop at the curb, look both ways and listen to traffic before crossing. Pedestrian crossings can still be dangerous if care is not taken.
  • All pedestrians should wait on the pavement until all the traffic from both directions has stopped as this is the safest time to cross. Islands are often provided in the middle of the road, so children should treat each half as a separate crossing.
  • Children should avoid playing near busy roads as they can often forget their surroundings and become unaware of the dangers on the road.

If you would like to know more about our Be Safe Be Seen campaign, please contact your local Co-op funeral director.

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