Fairtrade

How does buying Fairtrade empower women

Support communities around the world when you shop. In 2019, Fairtrade celebrated its 25th anniversary in the UK and we’ve been there every step of the way. We’re committed to Fairtrade, and to changing lives through the products we sell. There’s still a lot to do to fight unfairness in the food chain, but together we can make a difference.

Our history of Fairtrade

In 1998 we became the first supermarket in the UK to sell Fairtrade products in all our stores

2000 saw the UK’s first Fairtrade bananas appear on our shelves

In 2001 we were the first to launch an own-brand fairly traded wine, which became Fairtrade in 2004

2003 was the year we made all our own brand coffee Fairtrade – another first

In 2015 we sold our 50 millionth bottle of Fairtrade wine making us the biggest seller in the world

Working with Tate & Lyle we became the first supermarket in 2016 to sell 100% Fairtrade sugar, raising funds for farmers in Belize

By 2017 all the cocoa in all our products was sourced on Fairtrade terms

By 2018 all the bananas, tea and coffee we used as ingredients benefited Fairtrade producers

Celebrating 25 years of Fairtrade

From Kenya to Ghana to Belize, our Fairtrade policy is making a positive difference to communities around the world. Listen to some of the stories told by the people whose lives have changed thanks to our commitment to giving something back to the workers who provide you with top quality coffee, bananas and so much more.