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Fairtrade cocoa simply wasn’t widely available 25 years ago and it’s been a story of continual progress, supporting smallholder farmers in Peru, The Dominican Republic, Ghana and Ivory Coast.
In May 2017, we became the first UK retailer to source all our cocoa on Fairtrade terms. Every spoonful of cocoa we use, from the chocolate sprinkles on our doughnuts through to the chocolate chips in our Irresistible cookies, is benefitting Fairtrade cocoa farmers. Our commitment brings around £450,000 per year in premiums to farmers across West Africa and Central America.
Watch Awa Traore's story and find out how buying Fairtrade products can improve the lives of women on the Ivory Coast.
In West Africa, as part of our commitment to Fairtrade cocoa, we are investing in the funding of Fairtrade Africa’s Women’s Leadership School. The Leadership School is working with women from seven farmer groups in Cote D’Ivoire. The women will be trained in business skills such as decision making, managing resources, and leadership, so that they can go on to take up more important roles in their farmer organisations and communities.
Back in 2000 we worked with Divine and their partner co-operative Kuapa Kokoo in Ghana to bring the first Fairtrade own brand chocolate to market. We’ve continued to work with Kuapa and Divine ever since.
We’ve gone beyond Fairtrade to support Kuapa membersto improve community facilities. Projects have included a new school and more recently, work to improve access to water and sanitation.