Fairtrade cocoa

Fairtrade cocoa: hero image

Fairtrade cocoa simply wasn’t widely available 26 years ago and it’s been a story of continual progress, supporting smallholder farmers in Peru, The Dominican Republic, Ghana and Ivory Coast.

In May 2017, we became the first UK retailer to source all our cocoa on Fairtrade terms. Every spoonful of cocoa we use, from the chocolate sprinkles on our doughnuts through to the chocolate chips in our Irresistible cookies, is benefitting Fairtrade cocoa farmers. Our commitment brings around £450,000 per year in premiums to farmers across West Africa and Central America.

Meet the producer

Watch Awa Traore's story and find out how buying Fairtrade products can improve the lives of women on the Ivory Coast.

Supporting Fairtrade Africa's Women's Leadership School

In West Africa, as part of our commitment to Fairtrade cocoa, we have been funding Fairtrade Africa’s Women’s School of Leadership since 2017. The Leadership School is a training, mentoring and coaching programme that supports women and men to maximise their own potential and voluntarily take on leadership roles in their producer organisations and communities. The students are trained to become ambassadors for women’s leadership and gender equality and the programme has led to students carrying out community awareness sessions, establishing gender committees within their producer organisations and setting up additional income-generating activities. Since 2017, the project has positively impacted thousands of members of the communities in Côte d’Ivoire.

I was not aware of my value as a woman, I was not aware of my potential.” KOUAME AYA BEATRICE, ECAKOOG, Graduate of the Women’s School of Leadership