We were the first retailer to only use 100% Fairtrade roses when sourced from Africa. We’re also the first to sign up to the new International Fairtrade Sourcing Ingredients model for flowers. This means you can double check on the pack to be sure your blooms have been sourced responsibly. Why not celebrate 25 years of Fairtrade with a bunch of Fairtrade flowers?
Meet the producer
Watch Grace's story and see how our Fairtrade roses help communities around the world.
Our Fairtrade stories
The programme has helped struggling graduate nurses to find employment and training around increased patient care.
In turn, the programme delivers a much needed improvement in the maternity service available to the flower growing communities around Naivasha where the patient to nurse ratio is as high as 60:1.
Find out how we’ve invested with our supplier Flamingo Flowers to invest in better futures for children of Fairtrade flower workers in Naivasha, Kenya. Through the partnership, Maua Primary School has undergone transformation providing a much-improved learning environment for pupils and teachers with 26 renovated classrooms, floors and windows repainted, and new equipment.