The programme has helped struggling graduate nurses to find employment and training around increased patient care. In turn, the programme delivered a much needed improvement in the maternity service available to the flower growing communities around Naivasha where the patient to nurse ratio is as high as 60:1.
Co-op is the largest UK retailer for Fairtrade flowers, and in 2018 we became the first retailer to only use 100% Fairtrade roses when sourced from Africa. We’re also the first to sign up to the new International Fairtrade Sourcing Ingredients model for flowers. This means when you see the Fairtrade Marks on pack you can be sure your blooms have been sourced on Fairtrade terms.
Why not celebrate over 25 years of Fairtrade with a bunch of Fairtrade flowers?
Meet the producer
Watch Grace's story and see how our Fairtrade roses help communities around the world.
“Despite being in the midst of the pandemic Co-op stood with us and continued to buy our flowers at a premium price and by doing so we kept our jobs…there are no better words to express our gratitude to Co-op market and Fairtrade, we can only use one word that you are our heroes” Grace Otieno, Flamingo Horticulture, Kenya.
Grace lives in Naivasha, Kenya, where she’s worked as a flower worker at Flamingo Horticulture’s farm for the last 14 years. The farm became Fairtrade certified in 2009 and grows over 100 million beautiful flowers in different colours every year. As a result, they’re one of the biggest producers of Fairtrade flowers in the world.
Grace has seen a lot of changes throughout her community, all thanks to the life changing impact received through Fairtrade. After three years in the job, Grace knew everything about how the roses are produced, becoming a true expert in the field and now, Grace says “I have had the opportunity to be a supervisor, an opportunity that women rarely get.”
Climate change is one of the most pressing issues facing farmers and workers in global supply chains and has the potential of deepening the vulnerability and poverty context of thousands of farmers and workers. In sub-Saharan Africa, tea producers are highly sensitive to changing weather patterns which is affecting production, yields and incomes.
In 2021, we announced our new partnership with Fairtrade Africa (FTA) – as a leading UK investor and partner in driving forward the Producer Network’s climate strategy over the next 3 years, ensuring a farmer-centric approach to adapting and mitigating the very worst effects of climate change and channelling funding to areas of greatest need. As the first UK retailer to invest in FTA’s climate strategy, the Fairtrade Alliance for Climate Smart Supply Chains in Africa (FACSCA), we are working with 12 at-risk producer organisations in tea, coffee, and flower supply chains in sub-Saharan Africa to take meaningful action against climate change for the security of their own livelihoods, environments and protecting the futures of key commodities for the long-term benefit of us all. Find out more by clicking here.
Building Resilience in Flower Supply Chains
During the pandemic, Co-op joined forces with Fairtrade and retail partners to support 6,000 Kenyan flower workers and their families to meet their needs – including for food, nutrition, health support and additional income – to create a more resilient flower industry. Read more here. *This project was match-funded through the Vulnerable Supply Chains Facility (VSCF), a rapid COVID-19 response fund set up by the UK’s Foreign, Commonwealth and Development Office (FCDO).
Our Fairtrade flower stories
Find out how we’ve invested with our supplier Flamingo Flowers to invest in better futures for children of Fairtrade flower workers in Naivasha, Kenya. Through the partnership, Maua Primary School has undergone transformation providing a much-improved learning environment for pupils and teachers with 26 renovated classrooms, floors and windows repainted, and new equipment, as well as a brand new library.