Fancy a brew to celebrate 25 years of Fairtrade? All our own brand tea is Fairtrade, and has been for over 10 years. Our 99 Tea blend was the first mainstream grocery product to be sourced and marketed on an ethical trading platform. We’ve also supported tens of thousands of tea smallholders, workers and their communities in Kenya and Malawi.
Since early 2012, 10% of all the tea used in the 99 Brand has been sourced from Fintea Growers Co-operative Union in Kericho, Kenya, which we set up with the help of our supplier and UK match funding. This provides 15,000 smallholder tea farmers with market access.