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Our Fairtrade wine is ideal for any 25th anniversary celebration.
We’re proud to be the world’s largest Fairtrade wine retailer and it’s something we’ve been passionate about since we entered into the market. In 2001, we were the first retailer to launch an own-brand fairly traded wine, the Co-op Chilean Carmenere in partnership with Traidcraft. We later helped establish the Fairtrade standard and in 2015, we sold our 50 millionth bottle of Fairtrade wine and became the largest seller of Fairtrade wine in the world.
In Chile there are few smallholders and the wine business is monopolised by big businesses. Not many women work in wine and if they do, it’s not at a leadership level. Caupolican co-operative, who produce our Co-op Carmenere, have broken the mould. This winery is not only run by a woman, but the workforce is made up of 50% women too. They use the Fairtrade Premium to provide bursaries to workers for training and education and have funded a library in a primary school.
In Argentina, Lara and Juan have graduated from the Co-op funded school. Their father works for La Riojana co-op, who have been supplying us with Fairtrade wine since 2006. Fairtrade premiums and additional Co-op funding helped to build the school Lara and Juan attended, as well as secure a water supply to her village. We’re now working with La Riojana to build a new healthcare centre.
We've funded a range of projects with our South African wine producers Du Toitskloof, Stellenrust Merwida and Bosman. This contribution is democratically invested each year by the producers in a range of projects including supporting education and improving housing.
In 2018, we signed one of the biggest deals in Fairtrade wine history and convert our entry level red, white and rosé South African wine, meaning an extra 3 million litres being sold annually.