Pork farmers
We're proud to support British farming and all our fresh and frozen pork is 100% British. We have maintained this commitment to supporting British farmers across the UK and will continue to do so into the future.
High animal welfare standards
Animal welfare is a top priority for our customers and members. As a result, we were one of the first retailers to move to exclusively RSPCA Assured Outdoor Bred across our fresh pork range.
With the RSPCA assured farms we work with, this scheme covers the whole lives of the pigs in our supply chain and ensures piglets are born outdoors, where the sows are free from confinement and are able to fully express their natural behaviours. They are then raised in well-ventilated, spacious straw-bedded barns to RSPCA welfare standards on farms across the UK.
Find out more about our animal welfare standards.
Meet the producer - Sam