Last reviewed: 28 Sept 2021

Content guidelines

Alcohol

We need to be responsible and meet industry standards when writing about alcohol.

Guidelines

If a product is alcoholic, you must:

  • include this information in any communication about the product
  • include the Drinkaware logo on any advertising
  • follow the Portman Group rules

The Portman Group is an industry organisation that sets rules and standards for alcohol marketing.

Go to the Portman Group rules.

Any communication that includes alcohol must be approved by the Co-op legal team.

Send your draft content and request to legalmarketingapprovals@coop.co.uk at least 3 business days before you need the approval.

Changelog for this page

Date Notes
28 Sept 2021 First version of page published

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