Content guidelines
Alcohol
We need to be responsible and meet industry standards when writing about alcohol.
Guidelines
If a product is alcoholic, you must:
- include this information in any communication about the product
- include the Drinkaware logo on any advertising
- follow the Portman Group rules
The Portman Group is an industry organisation that sets rules and standards for alcohol marketing.
Go to the Portman Group rules.
Any communication that includes alcohol must be approved by the Co-op legal team.
Send your draft content and request to legalmarketingapprovals@coop.co.uk at least 3 business days before you need the approval.
Changelog for this page
| Date | Notes |
|---|---|
| 28 Sept 2021 | First version of page published |