Content guidelines
Alternative text
Alternative text describes the appearance and function of an image for assistive technology users.
Guidelines
You should provide alternative text when using images that add meaning to the content. If an image is only decorative, you do not need to provide alternative text.
Go to the guidance on writing accessible content.
Go to the SEO guidance on images, including alternative text.
Changelog for this page
| Date | Notes |
|---|---|
| 23 Sept 2021 | First version of page published |