Last reviewed: 11 June 2021

Search engine optimisation (SEO)

Search engine optimisation (SEO) is the process of making sure your website appears in search engine results when people search using certain words or phrases.

Applying SEO best practice to your work:

  • helps people find the content they need
  • makes sure that the people who arrive at your site through search see relevant content

It involves making it as simple as possible for a search engine to establish what each of your webpages is about.

The more relevant the search engine finds the content on your webpage to be, the higher up it will appear on the search engine results page.

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