TRIBE in partnership with Ella’s

More than just a snack

Halimot is an incredible woman, mum, baker and businesswomen. She is also a survivor of child trafficking and exploitation. And now she is also the proud creator of TRIBE’s latest bar flavour.

‘My Banoffee Protein Bar is more than just a snack; it’s a symbol of resilience, strength, and healing. It’s the story of how I turned pain into something beautiful and nourishing. Every bite is a reminder of how far I’ve come, and how far we can all go, even in the face of darkness.’ – Halimot Ogunnaike

Halimot’s love of baking blossomed when Ella’s supported her to complete a course at Luminary Bakery, a London-based organisation running cafes and training to help women at risk. After completing the course, Halimot started her own cake-making venture called Haliberry Cakes. On top of being a baker of delicious cakes and a busy mum of four, she dreams of opening a coffee shop for survivors.

TRIBE invited Halimot to co-create an exclusive bar, working closely with TRIBE’s product development team over many months. Banoffee choc chip came out on top and has since won numerous awards, including a prestigious “Great Taste” award and Gold in the “Free From Awards” in 2025.

25% of all profits sold from these bars will be donated to Ella’s, so they will do a lot of good for some of the UK’s most vulnerable women as well as your taste buds and energy levels.

Rob Martineau, TRIBE Co-Founder said:

“Halimot is an inspiration and we are very proud to have co-created an amazing product with such a special person. The Protein Fuelling Hope campaign is an amazing opportunity to raise funds and awareness of modern slavery and we can’t wait to see it in-store.”

About TRIBE and its Mission

The TRIBE journey began with a 1,000 mile run to fight modern slavery in 2013 by its Co-Founders Tom Stancliffe and Rob Martineau.

TRIBE’s sister charity - the TRIBE Freedom Foundation - is on a mission to end modern slavery and has raised over £2.5m in the last decade. The Foundation’s core objective is supporting survivors and has granted more than £400,000 to Ella’s since 2018.

How Your Donation Helps

Ella’s is a London-based organisation working with women who have survived trafficking and sexual exploitation.

Their vision is to see people free from slavery and exploitation.

Their mission is to ensure survivors of trafficking and exploitation have all they need to recover and build lives that are safe and free.

To achieve this, they offer:

• safe house accommodation for women when they are most vulnerable

• care to help them recover and move forward

• long-term community-based support to help survivors build safe, independent lives.

Their work currently benefits around 70 women and 65 children a year.

Ella’s is a London-based organisation working with women who have survived trafficking and exploitation. Registered charity no. 1187529 (England and Wales). Subject to availability.