Co-op Academies
Through Co-op Academies, we’re helping young people get a great education, build confidence and gain the skills they need for the future.
Everyday magic
Supporting early childhood development
In partnership with The Royal Foundation
Welcome to Co-op's Everyday Magic campaign in partnership with the Royal Foundation Centre for Early Childhood.
Everyday Magic aims to inspire Co-op members to share everyday magic and help make a difference to the development and wellbeing of babies and young children. For our Co-op this is an exciting opportunity for members to use their voice and share their ideas and inspiration for finding those simple everyday magic moments with young children.
Six ways to create Everyday Magic
1. Find magic in the routine
Turn everyday tasks into tiny moments of joy — a silly song at tooth‑brushing time or a silly face during coat‑zipping can sprinkle connection throughout the day.
“When I'm making dinner Zion sometimes helps me and we play drums together on the pots and pans.”
— Zion & Petty
2. Make little moments matter
One extra smile, cuddle or “I see you” moment goes a long way. Tiny bursts of connection add up to big emotional wins for both you and your child.
“We love being outside when ever we can. Just spending time together, like watering the plants.”
— Toby & Becky
3. Protect pockets of playful presence
Choose small moments to be fully “in the bubble” with your child — no outside distraction, no rush, just slow, simple connection that helps their growing brain thrive.
“Sometimes we build a den in Libby's bedroom. It gives us our own special space away from any distractions.”
— Libby & Rachel
Curious about the thinking behind these tips? We explore why everyday moments of play, connection and conversation are so important for young children’s development in our Everyday Magic member blog.
Share your everyday magic moments
Join in for a chance to win £50 on your Co-op Membership card.
Sometimes we need a little magical inspiration. Please share your little moments of everyday magic with us and we will be collating some them together to share with our members and celebrate and inspire more everyday magic for young children.
We're aiming to reach 10,000 magic moments. We have reached 2,498 so far.
Explore more ways to support early childhood
The Royal Foundation Centre for Early Childhood brings together research, ideas and practical guidance to help support young children’s development.
Explore expert insights, resources and simple ways to bring more everyday magic into daily life.
Visit the Centre for Early Childhood
How Co-op is investing in the next generation
Co-op is proud to be part of the Business Taskforce for Early Childhood, convened by HRH The Princess of Wales to encourage greater business support for the early years.
We’re committed to raising £5 million to train more than 600 apprentices supporting early childhood — the period from pregnancy to age five — strengthening the workforce that supports families across the UK.
Explore more here
More ways we’re making a difference for young people
