Co-op brand products and ranging
As a Co-op Franchisee you will have a range carefully selected and designed for your store. Your customers will be able to shop innovative, award winning Co-op own brand ranges, along with the leading brands they know and love. Our own brand products lead the way in the convenience market, not only on taste, value and innovation but also on sustainability and ethical sourcing.
A range suited to your store
Our team of buyers, merchandisers, researchers and new product developers are constantly reviewing ranges to tailor them to the latest customer needs. Using line level sales analysis from 2,500 stores, unrivalled category knowledge, trend analysis and supplier insight to curate ranges that deliver on your customers’ needs along with those innovative products you don’t find elsewhere.
With quality running through everything we do, we develop ranges across 3 value tiers - honest value, standard and premium irresistible - catering for your customers on a budget through to those looking for something special.
What is in the range?
Co-op has the best own brand product range in the UK convenience market. As well as the constant improvement of Co-op own brand they seek out innovative new ideas and flavours, picking up on the latest trends to give you the leading edge in convenience retailing.
Franchisees benefit from Co-op’s reputation as a go to brand for top-up shopping. Converted stores experience an instant and dramatic shift in shopping missions and sales mix towards higher margin, basket building fresh foods. Your customers will be reassured by our market leading sourcing policies with all fresh meat and poultry and wherever possible all fruit and veg being UK sourced.
Franchisees benefit from Co-op’s reputation as a destination for food to go, the most dynamic area of the proposition and the area which sees the highest degree of innovation to keep the offer fresh and interesting. Underlining the strength of our offer, Co-op has won the Convenience retailer of the year award at the Sammies (sandwich industry awards) for seven years running. Our success in this area is driven by relentless focus and innovation.
Alongside the fabulous Co-op range your store will have a wide range of products from the leading UK brands that your customers know, love and trust. Great everyday prices, market leading promotions, exclusive launches and member only deals will keep your customers coming back.
Co-op own brand ranges cater for the wide variety of dietary choices and needs your customers are making. Along with a large range of products suitable for vegetarians, there is a substantial and growing vegan offering in Co-op’s plant based ‘GRO’ range and through our SUMA health and wellbeing range. Customers can also enjoy an extensive own brand free-from range along with Mediterranean, Chinese, Asian, Caribbean and American ranges where they are needed.
A large and growing number of your customers are aware of Co-op’s unrivalled ethical retailing and sustainability agenda, giving them another reason to shop in your store. Our ethical commitments run through everything we do including how we source and develop our products and how our operations are developed to reduce environmental impact.